Software Destinations

About two months ago I attended a facinating roundtable discusion at the Software Association of Oregon’s monthly industry meeting. The topic of the round table were the top seven deadly sins that can kill your software company. It was directed towards CEOs, but there was plenty of interest to anyone who works in a software company. I had already been working on a list and description of self destructive behavior I have come across in my experience, so this was of great interest to me. The first deadly sin covered was “ignoring your customers and their real needs.” (more…)

Which came first, the feature list or the marketing plan? A lot of great software begins without a thought to marketing. That is, a software developer spends his wee hours creating a great utility without a thought beyond solving a simple problem in an elegant way. But its also the way bad habits start. (more…)