Americas

The #1 Tech Market

North America (the United States and Canada) represents the single largest, single language high tech product market in the world. Although certain European countries enjoy much higher computer literacy rates, the penetration of computers in North America ensures that the potential installed base of computer product purchasers is larger than the rest of the world combined.

Diverse Channels

The Internet has had the greatest impact on sales channels in the Americas. Whereas in the mid 1990's only early adopters purchased products over the Internet, the Internet no longer represents a barrier to the average computer user. The Internet has enabled greater opportunity of direct sales to customers, as well as enabling traditional channel partners. Despite the penetration of the Internet into world markets, only North America enjoys a very high frequency of direct relationships between vendors and customers. No single channel, direct, VAR, reseller - Internet enabled need be exclusive. However no high tech vendor can afford to sell direct exclusively without a strong "channel like" strategy without risking losing other channels to competition.

The Measure of Success

Success in the Americas has a direct impact on success in other strong markets, such as Europe and Japan. While some local products of Europe or Japan rise to dominate specific product areas in their home markets, potential distribution partners always consider the measure of a success of a product based on its performance in North America. North America is the spring board of success in high tech.

Target Revenue

A well executed international strategy for the Americas can account for 50% or more of your unit sales.

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