Asia

Growth Market

Asia in general represents a large growth market opportunity, with a very large population when considering both the Chinese and Russian language markets. However, the largest portion of the market also represents low computer literacy and low economic maturity for purchasing high tech products. The result is a mixed computer user population of "legal" value priced customers using Linux, and an even larger base of computer users using "illegal" copies of Microsoft Windows. This creates an opportunity in value priced Linux and Windows compatible products. Since local representation is the only way to reduce piracy, a local partner is essential to creating a value opportunity.

Value Points of Entry

Despite the larger regions of economic weakness, several hot points exist in Asia for entry: Korea, Singapore, Taiwan, Hong Kong. These hot points also include the same early adopter users that will allow, if your product is capable of operating on a local operating system (such as Korean Mac OS X, Chinese Linux), a foothold in the major markets. With a strong local partner and well managed channel management such as found in Proactive International's Growth Management Plan, you can enjoy a greater revenue stream

Leveraging Japan

With the exception of Russia, the majority of Asian languages require double byte compatible products, just like in Japan. While Japanese localized products are not acceptable in Asia, the engineering effort behind double-byte enablement can be leveraged into the other Asian markets.

Target Revenue

Because Asia is a growth market, revenues vary from territory to territory. Your investment in the market though will provide return value as the largest populations gains economic strength. The potential of Asia is to out match the economic strength of Japan.

Why prioritize Asia as a target market?

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