Europe

One economic union, many languages, complex markets. Europe is a single market, with multiple languages, cultures and provincial trade laws. Proactive International architects the best channel strategies for growth, without becoming entangled in country specific channel traps.

How does the Euro impact your European strategy, especially since the United Kingdom does not participate in the Euro?

How does the mandatory 35 hour work week in France impact your business?

How do consumer protection laws of the EU impact exclusive distribution agreements?

Proactive International works with you to create a strategy that helps you avoid the legal tangles of the European Union.

Why target Europe?

Europe is a very large marketplace for high tech products, and vies with Japan in specific product categories for high tech product penetration. If you are a software developer, Europe is also the place a non-North American competitor will challenge you, with extremely strong software houses originating in Germany, France and the United Kingdom.

Why should European customers be your priority?

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