Europe

Mature Market

The core European markets for high tech products are united under the European Union. All European Union member states have simplified the process of selling across EU member borders while implementing laws that ban pure play exclusive territories. This plus the rise of the euro have improved European consumers ability to access and purchase your products. Home and professional computer products can sell well if they meet quality standards.

Ease of Entry

The truly international nature of the European Union provides high tech vendors with two advantages in distribution based on language. Europeans are keenly aware of high tech development, both within Europe and in North America, because of the competitive nature of the market and the high degree of language skill, especially in English. This allows European early adopters, the same target customers you would target in North America, to be predisposed to purchasing products from complementary markets. The second language based advantage is that all European languages are "single byte", which means that there are fewer technical issues in getting software or hardware designed for English (US or International) markets to be easily adapted for European customers.

Economic Strength

Europe is realizing the return on its investment in a common currency backed by the strong core continental nations such as Germany and France. Combined with a relatively high standard of living, individual Europeans have the revenue to purchase products originating from other countries.

Target Revenue

A well executed international strategy for Europe can account for up to 25% of your unit sales.

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