Japan

Despite the ongoing recession in Japan, Japan is still the second largest single language market outside of North America. It is also one of the most challenging -- with great differences in language and cultural market issues. Japan is Proactive International's specialty market.

The Japanese market of 2002 is neither the boom economy of the early 1990's or the bubble economy of the late 1980's. Proactive International prepares you for the Japanese channel as it exists now, with consideration of how Japan will likely revive its economy.

Why target Japan?

Japan is well known for its unique, but opaque business culture. Reflective of the greater island culture that came to economic power during the late 1980's, Japanese consumers have high base expectations for product quality and functionality.

Why should Japanese customers be your priority?

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