Japan

The #2 Tech Market

Japan is the second strongest economic power in the world, after the United States. For computer products, it vies with all of Europe for second place in consumption of almost every category of technology product available. Market development in Japan requires less regionalization that is required among European member states.

One Language

All Japanese people read and write Japanese. With a 99% literacy rate, Japan is the most literate country in the world. However, because the Japanese educational system promotes rote style language learning, very few people achieve a level of understanding in a second language to allow easy use of computer products without localization into Japanese.

Although as a double byte language, Japanese presents additional hurdles for computer product vendors seeking to enter the Japanese market, the single language for the size of the consumer market lowers return on investment risk as compared to the core non-English European markets (FIGS - French, Italian, German, Spanish).

Techno Power

Although Japan is well known for its traditional art forms and the current economic recession, Japanese are willing to purchase premium products if the products are of high quality and exemplify low cost of maintenance.

Target Revenue

A well executed international strategy for Japan can account for 25% or more of your unit sales.

Why should Japanese customers be your priority?

<< 2/2