Rest of World
The "rest of world" market consists of those markets outside of the core European, North American and Asian markets.
Why target Rest of World?
The "rest of world" consists of disparate market places which are either very small or typically receive attention only after the core markets of North America, Europe, Asia and Japan are addressed.
There are still very good reasons to target "rest of world" markets, as political change and rising economic times will transform many of these territories.
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